Partner With Us — 4WDEA
Partnerships & Sponsorship

Put Your Brand
In The Bush

Reach a community of active 4WD owners who spend on gear, trust recommendations, and talk around campfires. 22 years of events. 7,800 followers. Real reach in the right hands.

Who You're Reaching

Not Passive Followers.
Active Buyers.

4WDEA competitors are active 4WD owners — people who have already committed to the lifestyle. They've bought capable vehicles, modified them, and they tour regularly. They spend on recovery gear, tyres, roof racks, UHF radios, camping equipment, and accessories. This isn't a casual audience.

Most are families or couples, making household purchasing decisions together. When they find a brand they trust — through a recommendation at camp or a product they saw on a course — they stay loyal and they talk about it.

Events run over a full weekend. Competitors camp together, cook together, and debrief each day around the fire. There is no equivalent of scrolling past. Your brand is part of the experience for three days straight.

Victoria's 4WD community is tight. Word of a good product, a good sponsor, a good experience travels fast and sticks. A winner who takes home your product tells their club, their Facebook group, and every campsite they visit for the next year.

7.8K
Facebook Followers Engaged 4WD community — not general interest. Every sponsored post reaches this audience directly.
60–80
Competitors Per Event On the ground, camping, competing across a full long weekend. Captive and engaged.
20–30
Teams Per Event Each team represents a household — an active buyer making ongoing gear and accessory decisions.
3
Events Per Year Fixed weekends every year — Navrun in May, Amazing Race Goldfields in October, Amazing Race Wimmera at Easter. Predictable, recurring exposure.
22
Years Running Established community trust. These events don't disappear after one season. Your brand is associated with something that has history.
500+
Teams Competed All-Time Across 22 years, a large portion of Victoria's active 4WD community has competed at least once.
Why This Is Different

Not A Banner On A Fence.
Part Of The Experience.

Most sponsorships put a logo somewhere and hope people notice. 4WDEA puts your brand into a three-day adventure, in the hands of competitors, in the middle of the bush.

🧰

Physical Touchpoints

Your brand on printed course notes, prop boxes, cryptexes, and materials handed to every team at the start line. No other sponsorship puts a brand physically in competitors' hands in a bush setting.

🏕️

Captive Weekend

Competitors are at camp for three days. There's no screen to scroll past, no ad to skip. Campfire conversations about gear happen naturally — a well-placed sponsor becomes a recommendation.

🏆

Prize Ownership

Your product is the prize. A winner takes it home, uses it, photographs it, talks about it. Not a branded pen — actual gear they wanted, associated with the moment they won.

📅

Recurring Calendar

Fixed weekends every year means your brand gets consistent, predictable exposure across a season — not a one-off impression that disappears after a single event.

🤝

Community Trust

This isn't a faceless property. Event organisers compete alongside entrants, build real relationships, and the community knows it. A sponsor here is vouched for, not just displayed.

📣

Their Audience Too

When you're a 4WDEA sponsor, you promote it to your own audience. "Proud to support the Amazing Race" on your socials, your newsletter, your showroom. Reach flows both ways.

⚙️

Your Gear Runs The Event

For equipment sponsors, there's a level beyond prizes. Your projector runs movie night. Your lights illuminate the admin tent. Your storage boxes organise the operation. Competitors see your product working — not sitting on a prize table.

What Your Reach Looks Like

Per Event.
Per Season.

Facebook
Pre-event, during & post-event posts
7,800followers
On The Ground
Competitors, team support & officials
60–80people
Printed Materials
Course notes, maps, competitor packs
30+packs
Competitor Packs
Flyer or voucher in every pack handed out at the start line
30+packs
Email List
Mailchimp — active competitors and 4WD community, direct to inbox
✉direct
Pre-Event Email
Sent to all registered competitors before each event
Allentrants
Events Per Year
Multiply everything above by 3
×3per season

The numbers above are per event. A season sponsor gets three full activations — May, October, and Easter — each with its own pre-event build-up, on-ground presence, and post-event coverage.

The Facebook audience is not a passive following. These are people who actively sought out a 4WD navigation events page. They're already your target customer. A tagged post from 4WDEA saying "thanks to [your brand] for supporting this year's Amazing Race" lands differently than a paid ad — it's an endorsement from an event they respect.

Beyond social, sponsors are included in our Mailchimp email list — sent directly to active competitors and the broader 4WD community. Not an algorithm. Not a boosted post. Straight to the inbox of people who've already put their hand up to hear from us.

Beyond the numbers: winners photograph and post their prizes. Competitors post campfire shots, course photos, and vehicle shots all weekend. Your brand appears in content you didn't have to create, reaching networks you don't have access to, from people their friends actually trust.

We can work around your goals — whether that's product exposure, direct sales through prize winners, or brand awareness in the 4WD community. Let's have a conversation about what works for you.

Partnership Options

Three Ways To
Get Involved.

Every partnership is a conversation — these are starting points. If you have something specific in mind, we want to hear it. Category exclusivity is available at all levels.

Amazing Race Goldfields trophies Prize table at Amazing Race Goldfields — Hi Country swag and trophies Sponsor product prizes at Amazing Race Goldfields

The prize table at Amazing Race Goldfields 2024 — trophies, sponsor product and spot prizes. Photography by Steve Eccles.

Prize Partner

Product
Partner

What we ask for: Product for prizes — awarded at presentation night or as spot prizes during the event.
  • Your product awarded at presentation night — associated with the win
  • Brand acknowledgment from the podium
  • Logo on prize table display and event signage
  • Flyer or voucher included in every competitor pack at the start line
  • Mentioned in post-event Facebook coverage (7,800 followers)
  • Included in pre-event Mailchimp email to active competitors
  • Listed as a partner on the 4WDEA website
  • Category exclusivity for the event
Best for: gear brands, camping equipment, accessories, food & beverage. Product lands in the hands of someone who will use it, talk about it, and associate it with a great experience.
Get In Touch →
Course Supporter

Course
Partner

What we ask for: Product for prizes, plus product for the event — gear, consumables, or equipment that helps us run a better event on the weekend.
  • Naming rights to a course day — "The [Brand] Day 2 Challenge"
  • Logo on all printed course materials given to every team at start
  • Brand featured on physical in-bush props for your day
  • Pre-event Facebook post introducing you as a partner
  • During-event and post-event social coverage
  • Flyer or branded insert in every competitor pack at the start line
  • Inclusion in pre-event competitor email and Mailchimp list
  • Logo on 4WDEA website — partners page and event page
  • Category exclusivity for the event
Best for: brands wanting tangible presence throughout the event, not just at the finish. Your name is spoken all weekend — on the course, at camp, in the debrief.
Get In Touch →
Principal Partner

Season
Partner

What we ask for: Product for prizes and product for the event across all three events — gear, consumables, or equipment that helps us run a better season.
  • Everything in Course Partner — across all three events
  • First billing in all event communications and materials
  • Co-branding opportunities on event collateral
  • Prominent logo placement at base camp across the season
  • Mentioned in every pre-event, during and post-event post for all three events
  • Flyer or branded insert in all competitor packs across the season
  • Direct inclusion in competitor email and Mailchimp list for all events
  • First right of renewal for following season
  • Full category exclusivity — no competing brand at any event
Best for: brands wanting sustained, season-long visibility and community association. You're not a sponsor — you're part of the event.
Get In Touch →
Community Partners

The People Who
Show Up Anyway.

Some businesses support 4WDEA not because of a contract or a package — but because they're part of the same community. They compete in the events. They know the people. They believe in what we're building.

These are the businesses we want to look after, acknowledge publicly, and make sure our competitors know about. If you use their products or services, you're supporting people who support us.

The 4WD Shed
The 4WD Shed
4WD accessories, parts and advice — run by people who actually use the gear they sell. Competitors, enthusiasts, community.
Community Partner
Dog and Gun Coffee
Dog & Gun Coffee
Coffee built for the bush — a natural fit for a weekend around the campfire. Proud supporters of 4WDEA events.
Community Partner

Let's Have
A Conversation.

Tell us what you're after and we'll put together something that works for your brand. No rigid packages, no pressure — just a straight talk about what's possible.

Get In Touch → See The Events